The aim of the One Love project was to document the game of football in its entirety, from small children playing in the mountains of Peru to professionals playing at the pinnacle of professionalism for their country. For me, the vendor selling burgers outside a stadium is just as much part of football culture as the player on the pitch - and it was from this viewpoint that I began the photography.

The One Love project covers 26 countries and shows a cross section of diverse cultures brought together by the commonality of football – The world’s only truly global sport. Along the way I saw grown men cry like babies and disabled children play with courage beyond their years, to this day the influence of football continues to surprise, inspire and humble me with equal measure.

The ‘beautiful game’ can transcend geographical diversity, race and religion, something that I believe only sport can achieve. It provides a neutral medium where two parties can play on equal terms, bound by the same rules.

The One Love project took 18 months to produce and a year full time to shoot. The photography from ‘One Love’ received worldwide acclaim and produced a best selling book that includes imagery from 26 countries over 6 continents. The accompanying exhibition toured the globe throughout 2006 was viewed by an estimated 1.6 million people.

With the generous support of UMBRO International and their licensees around the world, the assistance of Apple Computers and RPM London, the One Love project is now a reality. The confidence, enthusiasm and dedication they have shown to this project - turned a dream into a reality.

Levon Biss.

Levon was born in 1975 and grew up in South London. In the 1990’s he studied photography at the Kent Institute of Art & Design and then progressed to the Universitad Del Pais Basco in Bilbao, where he completed a degree in Communication Media with first class honours. In 1998 he returned to London and began taking on commercial commissions but continued to dedicate much of his time to his numerous personal projects ranging from circus portraits and Cuban boxing, to a documentary series on the UK punk scene.

Whether shooting his own personal projects or client commissions, Levon uses his distinctive style to create images that are inspiring, individual and eye-catching. Recently described as one of the most exciting talents of his generation, Levon has exhibited work in numerous galleries around the world including the Royal Academy of Art in London, The Lowry Gallery in Manchester and Visa Pour L’Image in Perpignan.

Levon continues to live in London but works extensively around the world. For commercial work he is represented by the Bonakdar Cleary Agency in the UK, and for his fine art work he is affiliated to the Wanted Paris Gallery in France.

www.levonbiss.com