In the "old days", before the Internet, the term 'local' was used to define our surrounding physical environment. We defined our location with an X on the map, and our 'locale' consisted of what was within our sight line, or was 'a stones throw away'. Such terms have since been adopted for use in our online environment, aimed at keeping terms familiar and easy to use, but subsequently generating a duality of meaning, one that blurs the boundaries of the real and the virtual. As the web has become more social and relational, terms like 'local' have become popularised, representing a personalisation of, and more importantly giving a presence to, the connecting structures of network spaces. These are essentially the links that comprise of and weave together a network or a community, creating an intimacy that echoes that of the most familiar spaces of the heart.

If Elsewhere draws from these shared terms and looks at the concept of the Glocal – the global local. Glocality, Glocalisation, all whisper of something close, perhaps an act of making something personal, or a redefininition of our understanding of the near and the far. Our world has physically shrunk; cheap air travel and our networked population mean that the global has become local in every sense. If Elsewhere is interested in how people take control or represent themselves in this Glocality, and as a body of work considers the nuances of the immense and the intimate, revealing different portrayals of this fascinating blend of ephemerality and permanence, public and private.